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Jacques DURAND

Photo : Cees De Hond

 

BIOGRAPHY


TRAINING

- Lycées of Epinal (1939-1942) and Nancy (1942-1946)
- Law degree(Nancy, 1949)
- Institut de Statistique de l'Université de Paris (1955)
- Doctorate in Economic Sciences (Paris, 1956)
- Ecole Pratique des Hautes Etudes, Paris : Seminars of G.-Th.Guilbaud (1955-1957),
Georges Friedmann (1960-1969) and Roland Barthes (1962-1967)


CAREER

- Engineer at CEMP(Centre d'études et de mesures de productivité) (1955-1957)
- Engineer at CGO (Compagnie générale d'organisation) (1957-1961)
- Assistant Director of Research Department at Publicis (advertising agency)
(1961-1969)
- Research Director at COFREMCA (marketing studies), 1969-1972
- Director of Auditel (audience measurement) (1969-1972)
- Head of the Opinion Studies Service at ORTF (French Radio Television), 1972-1974
- Assistant Director (1975-1983), then Director (1983-1985) of the CEO (Centre d'études d'opinion), Services of Prime minister
- Director at Télédiffusion de France (1983-1990)
- Director of Research and International at Médiamétrie (1985-1990)
- Chargé de mission at the Présidence of Antenne 2 and France Régions 3 (French public television channels) (1990-1991)
- Member of the Prospective Committee (1991-1993), then consultant (1994-1997) at RFI (Radio France Internationale) (French international radio channel).


PROFESSIONAL ACTIVITIES

- Member of the Technical Committee (1962-1985), administrateur (1983-1985), then member of the Scientific Committee (1985-1992) of CESP (Centre d'étude des supports de publicité)
- Administrateur (1970-1991), then member of Scientific Committee (since 1985) of IREP
(Institut de recherches et d'études publicitaires)
- Member (1972-1990), vice-chairman (1980-1982), chairman (1982-1984) of GEAR (Group of European Audience Researchers)
- Expert to the Commission des Sondages (1978-1988)
- Administrateur (since 1982), secrétaire général (1991-1995), président (1995-1997), trésorier (since 1997) of Agoramétrie (Association pour l'étude des structures de l'opinion)
- Member (1987-1996) of CAST (Association nationale de contrôle des supports de publicité audiovisuelle et télématique)
- Member of the Conseil national de la communication (Centre d'information civique) (1988-1998)
- Associate member (1989-1998), then member of the Scientific council (since 1998) of the European Institute for the Media, Düsseldorf


ACTIVITIES OF RESEARCH AND TEACHING

- Associate collaborator of CECMAS (Centre d'études des communications de masse)
(1960-1972)
- Award winner of the Foundation “Marcel Dassault Jours de France” (1966, 1967, 1969)
- Chargé d'enseignement at the Institut français de presse, University of Paris-2 (1967-1983)
- Inscribed on the LAFMA (Liste d'aptitude aux fonctions de maître-assistant) (section Sociologie) (1977)
- Member of the redaction committees of the revues Marketing signs (Indiana University) (1987-1992) and Hermès (CNRS) (1990-1997)
- Administrateur (since1997) of the Comité d’histoire de la radiodiffusion


SELECTED BIBLIOGRAPHY:

- Le cinéma et son public, Editions Sirey, Paris, 1958
- El cine y su público, Edicionés RIALP, Madrid, 1962
- Les formes de la communication, Editions Dunod, Paris, 1981
- Las formas de la comunicación , Editorial Mitre, Barcelona, 1985
- Audiences des médias - Guide France-Europe (with D.Bahu-Leyser and H.Chavenon), Editions Eyrolles, Paris, 1990


DECORATION

- Chevalier of the Ordre National du Mérite (1985)

SOURCES OF INFORMATION

- Who’s Who in the World, Marquis Who’s Who, New Providence, N.J., 1993-1994 and 1995

- Dictionary of International Biography, International Biographical Centre, Cambridge, England, 1995