BIBLIOGRAPHY
PUBLICATIONS IN ENGLISH LANGUAGE
- « The representation of economic and social reality at
the cinema », First international
conference on visual information, Milan, 9-12 July 1961, vol.
1, p. 102-103.
- « The use of cultural and scientific films in museums
», Museum, vol. XVI/2, Paris, 1963, p.95-114.
- « An element in the choice of advertising media : the
mathematical study of duplicate readership», ESOMAR-WAPOR
Congress, Luzern, 1963.
- « An attempt of operational segmentation », The
Marcel-Dassault Awards for media research, Paris, 1966, p.93-117.
- « The role of the advertising medium : a critical inventory
», The Marcel-Dassault Awards for media research, Paris,
196 7, p.11-71.
- « Segmentation and the effective audience », The
Marcel-Dassault Awards for media research, Paris, 1967, p.77-84.
- « The gathering of data for the functioning of models
- An example : calculation of the distribution of readership probabilities
», in Operational research applied to media planning, I.R.E.P.,
Paris, 1967, p.29-60.
- « Advertising and time : growth and decay », The
Marcel-Dassault Jours de France Awards, Paris, 1969, p.45-93.
- « Market segmentation », The European Marketing
Research Review, vol. 5, n° l, Summer 1970, p.40-52.
- (with Marcel MARC) « The choice among media »,
ESOMAR-WAPOR Congress, Helsinki, 1971, vol. 2, p.349-370 - and
: Market researchers look at advertising, Sigmatext Ltd, London,
1980, p. 143-150.
- « Framing of questionnaires and techniques of data collection
- Toward a semiology of the questionnaires », ESOMAR Seminar
on Fieldwork, sampling and questionnaire design, Amsterdam, October
1973, p.91-95.
- « Quantitative methods in the study of radio listening
public : some problems and solutions », Rencontre de Tenerife
- 2nd International week on Radio broadcasting studies, Radio
Nacional de España, February 1975, p.150-162.
- « Studying the quality of television programs - The experience
of the Audience research centre of the French national broadcasting
system », Conference on qualitative television ratings,
Aspen Institute, Wye Plantation (Maryland), March 1980 - and :
European Research (ESOMAR), vol.9, n° 3, July 1981, p.117-123.
- Commentary of « Rhétorique et image publicitaire
» (1970), by Gillian DYER, in Advertising as communication,
Methuen, London,1982, p.159-182.
- “ Rhetoric and the Advertising Image" (translated
by Theo Van Leeuwin), Australian Journal of Cultural Studies,
Centre for Research in Culture and Communication, Murdoch University,
Perth (Western Australia), Vol. 1, n° 2, December 1983, p.
29-61.
- « Rhetorical figures in the advertising image »,
in Jean UMIKER-SEBEOK (ed.), Marketing and Semiotics, Mouton de
Gruyter, Berlin, 1987, p.295-318.
- « The need for an international television audience measurement
», ESOMAR Seminar Application of research to Broadcasting
decision, Amsterdam, January 1987, p.1-13.
- (with Tony FAHY and Claude VINEKAS-GEERTS), GEAR 1967-1988
- The Group of European Audience Researchers - A brief history
to mark GEAR’s 21st anniversary, RTE (Irish Radio Television),
Dublin, April 1988.
- « Research without frontiers : towards Europe-wide television
audience measurement »,
E.B.U. Review (European Broadcasting Union), Geneva, May 1988,
p.11-16.
- « People meter panels in Europe - Present situation and
prospects », ESOMAR Seminar Broadcasting research, Paris,
January 1989, p.121-134.
- « Analysing Agoramétrie survey results - Variations
from 1978 to 1988 - Identifying effects of three factors : date,
age and generation », Preparatory paper for the presentation
to ESOMAR Seminar, Seville, February 1989, 11 p.
- (with J.P. PAGÈS, J. BRENOT and M.H. BARNY), «
Public opinion about conflicts,
A theory and system of opinion polls », ESOMAR Seminar Opinion
Polls, Seville, February 1989 - and International Journal of Public
Opinion Research, Vol. 2, n° 1, 1990, p.30-52.
- « The people meter systems - Presentation of the answers
to the June 1988 survey », Group of the European Audience
Researchers (G.E.A.R.), Brussels meeting, May 1989, 38 p.
- « Measuring audiences throughout Europe - Methods, definitions
and variations »,
International Television Symposium, Tarrytown (N.Y.), Oct. 1989,
13 p..
- (et al.), Towards harmonization of international radio audience
measurement, Conference of International Broadcasters' Audience
Research Services (C.I.B.A.R.) / European Broadcasting Union (E.B.U.),
Geneva, 1st edition, 1995, 13 p.+ Annexes.
- (et al.), Harmonized audience measurement for international
radio, Conference of International Broadcasters' Audience Research
Services (C.I.B.A.R.) / European Broadcasting Union (E.B.U.),
Geneva, 2nd edition, 1996, 22 p.+ Annexes.
- “Media and representations of time”, in Alan B.
ALBARRAN and Angel ARRESE (ed.), Time and Media Markets, Lawrence
Erlbaum Associates Publishers, Mahwah/London, 2003, p.13-28.