BIBLIOGRAPHY


PUBLICATIONS IN ENGLISH LANGUAGE


- « The representation of economic and social reality at the cinema », First international
conference on visual information, Milan, 9-12 July 1961, vol. 1, p. 102-103.

- « The use of cultural and scientific films in museums », Museum, vol. XVI/2, Paris, 1963, p.95-114.

- « An element in the choice of advertising media : the mathematical study of duplicate readership», ESOMAR-WAPOR Congress, Luzern, 1963.

- « An attempt of operational segmentation », The Marcel-Dassault Awards for media research, Paris, 1966, p.93-117.

- « The role of the advertising medium : a critical inventory », The Marcel-Dassault Awards for media research, Paris, 196 7, p.11-71.

- « Segmentation and the effective audience », The Marcel-Dassault Awards for media research, Paris, 1967, p.77-84.

- « The gathering of data for the functioning of models - An example : calculation of the distribution of readership probabilities », in Operational research applied to media planning, I.R.E.P., Paris, 1967, p.29-60.

- « Advertising and time : growth and decay », The Marcel-Dassault Jours de France Awards, Paris, 1969, p.45-93.

- « Market segmentation », The European Marketing Research Review, vol. 5, n° l, Summer 1970, p.40-52.

- (with Marcel MARC) « The choice among media », ESOMAR-WAPOR Congress, Helsinki, 1971, vol. 2, p.349-370 - and : Market researchers look at advertising, Sigmatext Ltd, London, 1980, p. 143-150.

- « Framing of questionnaires and techniques of data collection - Toward a semiology of the questionnaires », ESOMAR Seminar on Fieldwork, sampling and questionnaire design, Amsterdam, October 1973, p.91-95.

- « Quantitative methods in the study of radio listening public : some problems and solutions », Rencontre de Tenerife - 2nd International week on Radio broadcasting studies, Radio Nacional de España, February 1975, p.150-162.

- « Studying the quality of television programs - The experience of the Audience research centre of the French national broadcasting system », Conference on qualitative television ratings, Aspen Institute, Wye Plantation (Maryland), March 1980 - and : European Research (ESOMAR), vol.9, n° 3, July 1981, p.117-123.

- Commentary of « Rhétorique et image publicitaire » (1970), by Gillian DYER, in Advertising as communication, Methuen, London,1982, p.159-182.

- “ Rhetoric and the Advertising Image" (translated by Theo Van Leeuwin), Australian Journal of Cultural Studies, Centre for Research in Culture and Communication, Murdoch University, Perth (Western Australia), Vol. 1, n° 2, December 1983, p. 29-61.

- « Rhetorical figures in the advertising image », in Jean UMIKER-SEBEOK (ed.), Marketing and Semiotics, Mouton de Gruyter, Berlin, 1987, p.295-318.

- « The need for an international television audience measurement », ESOMAR Seminar Application of research to Broadcasting decision, Amsterdam, January 1987, p.1-13.

- (with Tony FAHY and Claude VINEKAS-GEERTS), GEAR 1967-1988 - The Group of European Audience Researchers - A brief history to mark GEAR’s 21st anniversary, RTE (Irish Radio Television), Dublin, April 1988.

- « Research without frontiers : towards Europe-wide television audience measurement »,
E.B.U. Review (European Broadcasting Union), Geneva, May 1988, p.11-16.

- « People meter panels in Europe - Present situation and prospects », ESOMAR Seminar Broadcasting research, Paris, January 1989, p.121-134.

- « Analysing Agoramétrie survey results - Variations from 1978 to 1988 - Identifying effects of three factors : date, age and generation », Preparatory paper for the presentation to ESOMAR Seminar, Seville, February 1989, 11 p.

- (with J.P. PAGÈS, J. BRENOT and M.H. BARNY), « Public opinion about conflicts,
A theory and system of opinion polls », ESOMAR Seminar Opinion Polls, Seville, February 1989 - and International Journal of Public Opinion Research, Vol. 2, n° 1, 1990, p.30-52.

- « The people meter systems - Presentation of the answers to the June 1988 survey », Group of the European Audience Researchers (G.E.A.R.), Brussels meeting, May 1989, 38 p.

- « Measuring audiences throughout Europe - Methods, definitions and variations »,
International Television Symposium, Tarrytown (N.Y.), Oct. 1989, 13 p..

- (et al.), Towards harmonization of international radio audience measurement, Conference of International Broadcasters' Audience Research Services (C.I.B.A.R.) / European Broadcasting Union (E.B.U.), Geneva, 1st edition, 1995, 13 p.+ Annexes.

- (et al.), Harmonized audience measurement for international radio, Conference of International Broadcasters' Audience Research Services (C.I.B.A.R.) / European Broadcasting Union (E.B.U.), Geneva, 2nd edition, 1996, 22 p.+ Annexes.

- “Media and representations of time”, in Alan B. ALBARRAN and Angel ARRESE (ed.), Time and Media Markets, Lawrence Erlbaum Associates Publishers, Mahwah/London, 2003, p.13-28.